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Co-build the platform live broadcast ecosystem

Currently 10,000+ institutions have settled in

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Types and descriptions of entry



MCN organization

Companies that provide talent incubation services, organize products for e-commerce anchors, obtain traffic, match professional teams, and improve the professionalism of anchors in bringing goods. Companies that provide professional full-case marketing services such as TV stations/media are also welcome to join.

Content MCN organization (union)

A company that provides talent incubation services, live streaming venues, agent services, and professional operations for content live streaming, and improves the professionalism of anchor content.

Regional industry service provider

It is suitable for institutions with strong comprehensive strength, extensive experience in live streaming e-commerce, and control over upstream and downstream resources. Enterprises with industrial backing and their own factories/brands/venue resources are welcome to join us.

Merchant live broadcast service provider

An enterprise organization that provides venues, training, and broadcasting services for B/C stores in various industries on Taobao to independently conduct live broadcasts.



Entry steps



01

Account preparation

Taobao account is bound to Alipay, Alipay completes enterprise real-name authentication, prepares enterprise legal person ID card photo and business license information

02

Apply for settlement

Fill in the real and valid information of the enterprise, provide qualification certification materials and enterprise legal person information

03

Wait for the review result

Review within 5-7 working days, and notify the review result by email and SMS

04

Official certification invitation

Excellent performance of business indicators, official certification invitation, obtain more rights and interests



Settlement rights



Official support

Can carry out more in-depth cooperation with Taobao live broadcast platform, participate in Taobao live official forums and meetings, and keep abreast of the latest platform trends

Talent management

Online signing of anchors, automatic account settlement by the system, live broadcast authority management, and application and selection of high-quality anchors

Data consultant

Provide data analysis tools to help its talents and merchants continuously optimize live broadcast performance and improve the efficiency of institutional operations

Cooperation matchmaking

Provide insight into the product needs of anchor fans, as well as platform product recruitment tools to help institutions efficiently facilitate the matching of people and goods

Follow-up instructions

Real-time follow-up of anchor live broadcast details